Suddenly, Samsung China Layoffs
Time:2024-09-04
Views:187
September 4 news, according to Korean media reports, Samsung Electronics has notified the Chinese sales department employees, said the department will have an organizational consolidation plan, began to accept applications to leave!
It is understood that Samsung‘s sales manpower in China until next year, ready to lay off about 30%.
It is reported that Samsung‘s sales performance in China is weak, with a market share of only 1% for smartphones, for example.
The sales survey of China‘s domestic cell phone market in Q3 2021 released by Counterpoint Research, a well-known data research organization, showed that the total smartphone sales in the country in the third quarter reached 76.5 million units, accounting for 22.4% of global sales.
OPPO, vivo, honor, millet, apple, huawei and realme occupy the top seven of the domestic market sales list, these manufacturers share about 97% of the market share, leaving only 3% of the share of the “Others”, including samsung.
Research organization Counterpoint Research disclosed that Samsung‘s market share in China peaked at 20% in the second quarter of 2013, ranking No. 1, and in the third quarter of 2021, eight years later, Samsung‘s market share in China is estimated to be around 1%, with the market shrinking by 95% in eight years.
Indeed, in the office, subway, shopping malls, in our side, we can always see people holding Apple, millet, glory, Vivo, OPPO, but pressed to see Samsung phones.
Samsung Electronics released a series of new products this year, including the Galaxy S24 series equipped with artificial intelligence, Galaxy Z Flip6 and Galaxy Z Fold6, but the performance is not as good as expected. the Galaxy C series, the first entry-level smartphone launched in seven years, also can not compete with the Chinese companies. Samsung Electronics has performed well in the folding screen phone segment, but its share in the Chinese market has plummeted.
It is understood that Samsung‘s sales manpower in China until next year, ready to lay off about 30%.
It is reported that Samsung‘s sales performance in China is weak, with a market share of only 1% for smartphones, for example.
The sales survey of China‘s domestic cell phone market in Q3 2021 released by Counterpoint Research, a well-known data research organization, showed that the total smartphone sales in the country in the third quarter reached 76.5 million units, accounting for 22.4% of global sales.
OPPO, vivo, honor, millet, apple, huawei and realme occupy the top seven of the domestic market sales list, these manufacturers share about 97% of the market share, leaving only 3% of the share of the “Others”, including samsung.
Research organization Counterpoint Research disclosed that Samsung‘s market share in China peaked at 20% in the second quarter of 2013, ranking No. 1, and in the third quarter of 2021, eight years later, Samsung‘s market share in China is estimated to be around 1%, with the market shrinking by 95% in eight years.
Indeed, in the office, subway, shopping malls, in our side, we can always see people holding Apple, millet, glory, Vivo, OPPO, but pressed to see Samsung phones.
Samsung Electronics released a series of new products this year, including the Galaxy S24 series equipped with artificial intelligence, Galaxy Z Flip6 and Galaxy Z Fold6, but the performance is not as good as expected. the Galaxy C series, the first entry-level smartphone launched in seven years, also can not compete with the Chinese companies. Samsung Electronics has performed well in the folding screen phone segment, but its share in the Chinese market has plummeted.
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Elan Tsao